E-commerce Notes for ICSE Class 10 Commercial Studies Chapter 7

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Last Updated on August 19, 2024 by sanjjeett

Hello students, we are providing notes for ICSE class 10 commercial studies. The resources for ICSE Commercial Studies are very less. So, to help icse board students we have created chapterwise notes for class 10 commercial studies. In this article, you will find notes for ICSE Class 10 Commercial Studies Chapter 7 E-commerce. It is a part of Notes for ICSE Class 10 Commercial Studies series.

Chapter	E-commerce
Type of Material	Notes
Board	ICSE
Class	10
Subject	Commercial Studies
Unit	Unit 2 Marketing and Sales
Useful for	Class 10 Studying Students
Notes provided	Yes
Important Link	ICSE Class 10 Commercial Studies Chapterwise Notes

Notes on E-commerce for ICSE Class 10 Commercial Studies

Benefits of e-commerce over traditional methods of business:

1. Global Reach: E-commerce allows businesses to reach customers globally, breaking down geographical barriers and expanding market reach beyond local or regional boundaries.
2. Lower Costs: E-commerce typically requires lower overhead costs compared to traditional brick-and-mortar businesses. There are no expenses related to physical store maintenance, utilities, or retail staff, leading to potential cost savings.
3. Convenience: E-commerce offers convenience for both businesses and customers. Customers can shop anytime, anywhere, without the constraints of store operating hours or location. Similarly, businesses can operate 24/7 without the need for physical presence.
4. Increased Product Visibility: Online platforms provide businesses with opportunities for enhanced product visibility through search engine optimization (SEO), digital marketing strategies, and targeted advertising. This increased visibility can lead to higher sales and brand awareness.
5. Data Analytics and Personalization: E-commerce platforms enable businesses to gather valuable data on customer behavior, preferences, and purchasing patterns. This data can be used to personalize marketing efforts, improve product offerings, and enhance overall customer experience, ultimately driving sales and customer loyalty.

E- tailing

E-tailing, also known as electronic retailing or online retailing, refers to the buying and selling of goods and services over the internet. It involves the use of websites, online marketplaces, and digital platforms to showcase products, facilitate transactions, and deliver goods to customers. E- tailing has gained immense popularity due to its convenience, accessibility, and wide range of products available to consumers.

Example:

Let’s consider an example of e-tailing: Amazon.com. Amazon is one of the world’s largest e-tailers, offering a vast array of products including books, electronics, clothing, household items, and more. Customers can visit the Amazon website or use the mobile app to browse through millions of products, read reviews, compare prices, and make purchases with just a few clicks. Amazon provides various payment options, fast shipping services like Amazon Prime, and robust customer support to ensure a seamless shopping experience for consumers. Through e-tailing, Amazon has revolutionized the retail industry by providing unparalleled convenience and accessibility to shoppers worldwide.

E-advertising

E-advertising, also known as online advertising or digital advertising, refers to the promotion of products, services, or brands using the internet and digital channels. It encompasses various strategies and tactics aimed at reaching and engaging target audiences through online platforms, websites, social media, search engines, email, and mobile apps. E-advertising allows businesses to leverage the power of the internet to increase brand visibility, drive website traffic, generate leads, and ultimately boost sales.

Example:

One example of e-advertising is Google Ads, a popular online advertising platform offered by Google. With Google Ads, businesses can create and display text ads, display ads, video ads, and more across Google’s vast network of websites, search results, YouTube videos, and mobile apps. For instance, when users perform a search on Google using relevant keywords, they may see sponsored ads at the top of the search results page or alongside organic search results. These ads are targeted based on users’ search queries, demographics, interests, and browsing behavior, allowing businesses to reach potential customers who are actively searching for products or services related to their offerings. Through Google Ads, businesses can effectively reach their target audience, drive website traffic, and achieve their advertising goals in a measurable and cost-effective manner.

E-marketing

E-marketing, also known as internet marketing or online marketing, refers to the use of digital technologies and online channels to promote products, services, or brands and to engage with customers. It encompasses a wide range of strategies and tactics aimed at reaching target audiences, driving traffic, generating leads, and ultimately increasing sales and revenue through the internet.

Example:

An example of e-marketing is email marketing campaigns conducted by businesses to communicate with their customers and prospects. For instance, a company may use an email marketing platform like Mailchimp or Constant Contact to create and send targeted email campaigns to subscribers on their mailing list. These emails may include promotional offers, product updates, newsletters, and other relevant content designed to engage recipients and encourage them to take action, such as making a purchase, signing up for a webinar, or visiting the company’s website. By leveraging email marketing, businesses can nurture relationships with their audience, deliver personalized messages, and drive conversions effectively and efficiently. Additionally, they can track metrics such as open rates, click-through rates, and conversion rates to measure the success of their campaigns and optimize their e-marketing efforts for better results.

E-security

E-security, also known as electronic security or cyber security, refers to the measures and practices implemented to protect digital information, systems, and networks from unauthorized access, cyber attacks, and data breaches. It encompasses various technologies, processes, and protocols aimed at safeguarding sensitive data, ensuring privacy, and maintaining the integrity and availability of digital assets.

Example:

An example of e-security is the use of encryption to protect sensitive data transmitted over the internet. Encryption is a process of encoding information in such a way that only authorized parties can access and decipher it. For instance, when making online purchases or banking transactions, sensitive information such as credit card numbers, passwords, and personal details are transmitted over the internet. To ensure the security and confidentiality of this data, websites use encryption protocols such as Secure Sockets Layer (SSL) or Transport Layer Security (TLS) to encrypt the communication between the user’s web browser and the server. This means that even if hackers intercept the data during transmission, they would not be able to decipher it without the encryption key. By employing encryption technology, organizations can protect sensitive information from unauthorized access and maintain the trust and confidence of their customers in conducting secure online transactions.

ERP

An ERP (Enterprise Resource Planning) module is a software component or subsystem within an ERP system that focuses on specific functional areas or business processes of an organization. Each module typically addresses a specific set of activities, functions, or departments within the organization and integrates with other modules to provide a comprehensive and cohesive solution for managing various aspects of the business.

Example:

One example of an ERP module is the Human Resources (HR) module, which is designed to streamline and automate HR-related processes and activities within an organization. This module typically includes functionalities such as employee management, payroll processing, benefits administration, performance evaluation, training and development, and recruitment.

For instance, let’s consider a company implementing an ERP system with an HR module. With this module, the HR department can efficiently manage employee records, track attendance and leave, process payroll accurately, administer employee benefits, conduct performance appraisals, and facilitate recruitment processes. The HR module enables seamless integration and sharing of data with other modules such as finance, accounting, and inventory, providing a unified view of workforce-related information across the organization.

By leveraging the HR module within the ERP system, the organization can improve HR efficiency, enhance employee satisfaction, ensure compliance with regulations, and make data- driven decisions to optimize workforce management and achieve strategic objectives.

ERP modules and a brief explanation of each:

1. Human Resources (HR) Module: This module focuses on managing various aspects of human resource functions, including employee records, payroll processing, benefits administration, recruitment, training and development, performance management, and compliance with labor laws and regulations.
2. Finance and Accounting Module: This module handles financial transactions, accounting processes, and financial reporting. It includes functionalities such as general ledger, accounts payable, accounts receivable, fixed assets management, budgeting, financial forecasting, and financial analysis.
3. Supply Chain Management (SCM) Module: SCM module manages the flow of goods, services, and information from the procurement of raw materials to the delivery of finished products to customers. It includes functionalities such as inventory management, procurement, order processing, logistics, demand forecasting, and supplier relationship management.
4. Inventory Management Module: This module focuses on tracking and managing inventory levels, stock movements, and warehouse operations. It includes functionalities such as inventory tracking, stock replenishment, inventory valuation, stock transfers, and warehouse management.
5. Manufacturing Module: This module streamlines manufacturing processes, production planning, and shop floor operations. It includes functionalities such as bill of materials (BOM) management, work order management, production scheduling, quality control, and shop floor tracking.
6. Customer Relationship Management (CRM) Module: CRM module manages customer interactions, sales processes, and marketing activities. It includes functionalities such as lead management, opportunity tracking, sales forecasting, customer segmentation, marketing campaign management, and customer service.
7. Project Management Module: This module helps organizations plan, execute, and monitor projects effectively. It includes functionalities such as project planning, resource allocation, task management, budgeting, scheduling, progress tracking, and project reporting.
8. Enterprise Asset Management (EAM) Module: EAM module focuses on managing physical assets, equipment, and facilities throughout their lifecycle. It includes functionalities such as asset tracking, maintenance scheduling, asset performance monitoring, asset depreciation, and asset retirement.
9. Quality Management Module: This module ensures that products and services meet quality standards and regulatory requirements. It includes functionalities such as quality planning, inspection management, non-conformance management, corrective and preventive actions (CAPA), and compliance tracking.
10. Business Intelligence (BI) Module: BI module provides tools for analyzing and reporting data generated by various ERP modules. It includes functionalities such as data visualization, dashboards, ad-hoc reporting, data mining, and predictive analytics to help organizations make informed decisions and identify trends and patterns in their data.

These are just a few examples of ERP modules, and the specific modules included in an ERP system may vary depending on the needs and requirements of the organization. Each module plays a crucial role in streamlining business processes, improving efficiency, and driving organizational success.

Also check

• Budgeting Notes for ICSE Class 10 Commercial Studies Chapter 11
• Costs Notes for ICSE Class 10 Commercial Studies Chapter 10
• Final accounts of Sole Proprietorship Notes for ICSE Class 10 Commercial Studies Chapter 9
• Capital and Revenue Notes for ICSE Class 10 Commercial Studies Chapter 8
• E-commerce Notes for ICSE Class 10 Commercial Studies Chapter 7
• Consumer Protection Notes for ICSE Class 10 Commercial Studies Chapter 6
• Advertising and Sales promotion Notes for ICSE Class 10 Commercial Studies Chapter 5
• Pricing Notes for ICSE Class 10 Commercial Studies Chapter 4
• ICSE Class 10 Commercial Studies Notes
• Product and Service Notes for ICSE Class 10 Commercial Studies Chapter 3

Topics covered in ICSE Class 10 Commercial Studies Chapter 7 E-commerce

7.1	Introduction and benefits over traditional methods of transactions
7.2	E-tailing
7.3	E-advertising
7.4	E-marketing and E-security (meaning only)
7.5	ERP and its modules (brief concept)

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