{"id":1607,"date":"2026-11-03T16:03:58","date_gmt":"2026-11-03T10:33:58","guid":{"rendered":"https:\/\/xamcontent.com\/cisce\/?p=1607"},"modified":"2026-11-03T16:03:59","modified_gmt":"2026-11-03T10:33:59","slug":"role-of-advertising-in-our-lives-discursive-essay","status":"publish","type":"post","link":"https:\/\/xamcontent.com\/cisce\/role-of-advertising-in-our-lives-discursive-essay\/","title":{"rendered":"Role of Advertising in Our Lives \u2014 Discursive Essay"},"content":{"rendered":"Reading Time: <\/span> 10<\/span> minutes<\/span><\/span>\n
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ICSE English Composition<\/div>\n
\n \ud83d\udcd8 Classes 9\u201310<\/span>\n \ud83d\udce3 Discursive \/ Argumentative Essay<\/span>\n \ud83c\udfaf 20-mark composition practice<\/span>\n \u23f1\ufe0f Up to 30 minutes<\/span>\n <\/div>\n <\/section>\n\n
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\u270d<\/div>\n

What this composition helps you practise<\/h2>\n <\/div>\n
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This discursive composition shows how to examine the influence of advertising from several angles rather than arguing only one narrow point. The model discusses business, consumer awareness, public campaigns, education, entertainment and negative effects before reaching an overall judgement.<\/p>\n <\/div>\n <\/div>\n\n

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\ud83d\udcdd<\/div>\n
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Essay Question<\/div>\n

Composition Prompt<\/h2>\n <\/div>\n <\/div>\n\n
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Give an account of the ways in which advertising has affected modern life.<\/strong><\/p>\n

Or<\/strong><\/p>\n

Role of advertising in our lives.<\/strong><\/p>\n <\/div>\n\n

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\ud83d\udd0e<\/div>\n
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Before You Read<\/div>\n

Composition at a Glance<\/h2>\n <\/div>\n <\/div>\n\n
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\ud83d\udce3 Discursive \/ Argumentative Writing<\/div>\n
\n 20<\/span>\n marks<\/span>\n <\/div>\n <\/div>\n\n
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\n 1<\/span>\n Recommended length:<\/strong> approximately 300\u2013350 words<\/span>\n <\/div>\n
\n 2<\/span>\n Approach:<\/strong> examine both benefits and drawbacks<\/span>\n <\/div>\n
\n 3<\/span>\n Recommended time:<\/strong> up to 30 minutes<\/span>\n <\/div>\n
\n 4<\/span>\n Focus:<\/strong> business, consumers, society, media influence and limitations<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n
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\ud83e\udded<\/div>\n
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Plan Before Writing<\/div>\n

Essay Outline<\/h2>\n <\/div>\n <\/div>\n\n
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\n 1<\/span>\n Introduction: What is advertising and the different media used for?<\/span>\n <\/div>\n
\n 2<\/span>\n Importance of advertising in daily life.<\/span>\n <\/div>\n
\n 3<\/span>\n Effect on business and commerce.<\/span>\n <\/div>\n
\n 4<\/span>\n Improved quality of life, effect on education, health, and entertainment.<\/span>\n <\/div>\n
\n 5<\/span>\n Negative aspect of advertising.<\/span>\n <\/div>\n
\n 6<\/span>\n Conclusion: In modern times it is the lifeline for business and economic growth.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n
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\ud83d\udcd6<\/div>\n
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Read the Essay<\/div>\n

Model Essay<\/h2>\n <\/div>\n <\/div>\n\n
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\u201cAdvertising is the art of convincing people to spend money they don\u2019t have for something they don\u2019t need,\u201d said Will Rogers. In simple terms advertising means giving publicity to goods and services to create awareness so that consumers finally buy the product. This is a fine art perfected over the years, though the type and form have undergone a phenomenal change. This transformation is reflected in the metamorphosis of advertising from word of mouth to press (newspapers and magazines), electronic media (radio and TV), outdoor media, and most recently the Internet. These have made it a powerful medium for business, increasing its effectiveness and reach manifold.<\/p>\n

Advertising has an all pervasive impact on modern life. The finest of the products would not find a market and would rot in the godown, unless it is properly advertised. By promoting the sale of goods and services it contributes to the economic growth of the country. It helps in the field of health care and education by creating awareness for the consumer. The government also uses it for promoting health and social welfare schemes like pulse polio, AIDS, and family welfare.<\/p>\n

It is an effective tool for improving the quality and raising the standard of living of the people. Consumers are informed of the important benefits of a product or service, the use of which makes their life easy and comfortable. It helps a consumer choose items ranging from soaps, detergents to consumer durables like cars and refrigerators by comparing product features of different brands. It also helps manufacturers target their products for niche consumers through specific advertisement campaign using the appropriate media.<\/p>\n

Advertising has changed the style and way of doing business, making it more scientific and productive. It involves the detailed study of consumer behaviour so that consumers can be induced to buy the product to fulfil a need hitherto unknown. It has opened up new avenues and removed all forms of geographic, language, and social barriers. So significant is its contribution that large business houses earmark a major portion of their annual expenditure for advertising.<\/p>\n

Besides its role in promoting business and economy, it is now being increasingly used in politics. We find most political parties and even candidates, carrying out well-researched advertising campaigns, to boost or acquire an image, which is crucial for victory.<\/p>\n

Besides its importance in promoting business, it has also profoundly affected the education, health, and entertainment sectors. One is now subjected to bombardment of advertisements through different media. The advertisements range from different educational avenues for students, nutrition for children, fashionable clothes or different movies in town. Its significance can be gauzed from the fact that most business houses earmark a major portion of their annual expenditure to spend only on advertising.<\/p>\n

However, advertising, if used with ulterior motives has a corrupting influence on the young generation. Lately some companies are resorting to ad campaigns that promote an alien lifestyle and are at variance with our culture. Others resort to crafty advertisements that aid in deception, promoting unworthy products by manipulating the psychological aspirations of the consumer.<\/p>\n

There is no denying the profound effect of advertising on modern life. Despite being irritating at times life without it would be inconceivable. Besides contributing to economic growth, it plays an important role in promoting health care, entertainment, and education. Advertising in modern times is the lifeline of business, for in the words of Henry Ford, \u201cStopping advertisement to save money is like stopping your watch to save time.\u201d<\/p>\n <\/div>\n\n

\n Practice tip:<\/strong> A prompt asking for an \u201caccount of the ways\u201d something has affected life does not require a rigid for-or-against position. Organise the response by areas of impact, include both positive and negative effects where relevant, and finish with your overall assessment.\n <\/div>\n\n
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\ud83d\udca1<\/div>\n
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Writing Technique<\/div>\n

Understanding This Composition<\/h2>\n <\/div>\n <\/div>\n\n
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1<\/div>\n

The essay begins by defining advertising<\/h3>\n <\/div>\n
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The opening explains what advertising does and then traces the different media through which it reaches people. Defining the subject first gives the rest of the discussion a clear foundation.<\/p>\n <\/div>\n <\/div>\n\n

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2<\/div>\n

The discussion is organised by areas of impact<\/h3>\n <\/div>\n
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The model moves through business, consumer choice, public awareness, politics, education, health and entertainment. This is an effective way to answer a broad prompt without producing one long, unfocused paragraph.<\/p>\n <\/div>\n <\/div>\n\n

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3<\/div>\n

Consumer and business perspectives are both included<\/h3>\n <\/div>\n
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The essay explains how advertising can inform consumers while also helping producers reach markets and target audiences. Looking at an issue from more than one perspective gives a discursive essay greater depth.<\/p>\n <\/div>\n <\/div>\n\n

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4<\/div>\n

The negative side is not ignored<\/h3>\n <\/div>\n
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The model acknowledges manipulation, deceptive promotion and cultural concerns. This qualification prevents the essay from becoming simple praise and makes the final judgement more balanced.<\/p>\n <\/div>\n <\/div>\n\n

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5<\/div>\n

The conclusion weighs the overall effect<\/h3>\n <\/div>\n
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After recognising drawbacks, the conclusion still judges advertising to be important to modern economic and social life. A discursive conclusion should show the writer\u2019s final assessment after considering the major points.<\/p>\n <\/div>\n <\/div>\n\n

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\ud83d\udcda<\/div>\n
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Language Builder<\/div>\n

Useful Vocabulary and Expressions<\/h2>\n <\/div>\n <\/div>\n\n
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metamorphosis<\/div>\n
A major transformation or change in form.<\/div>\n <\/div>\n
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all pervasive<\/div>\n
Present or influential throughout almost every part of something.<\/div>\n <\/div>\n
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consumer durables<\/div>\n
Goods such as appliances or vehicles that are intended to last for a long time.<\/div>\n <\/div>\n
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niche consumers<\/div>\n
A specific, specialised group of customers with particular interests or needs.<\/div>\n <\/div>\n
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earmark<\/div>\n
To set aside money or resources for a particular purpose.<\/div>\n <\/div>\n
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ulterior motives<\/div>\n
Hidden intentions or reasons that are different from those openly stated.<\/div>\n <\/div>\n
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at variance with<\/div>\n
In disagreement or conflict with something.<\/div>\n <\/div>\n
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inconceivable<\/div>\n
Extremely difficult or impossible to imagine.<\/div>\n <\/div>\n <\/div>\n\n
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\u270d\ufe0f<\/div>\n
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Your Turn<\/div>\n

Try It Yourself<\/h2>\n <\/div>\n <\/div>\n\n
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Q<\/div>\n

Practice Prompt<\/h3>\n <\/div>\n
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Advertising influences what people buy, how businesses compete and even how social messages are communicated. Discuss the positive and negative effects of advertising on modern life.<\/strong><\/p>\n

Write approximately 300\u2013350 words<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n

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\u2713<\/div>\n

Before You Submit<\/h3>\n <\/div>\n\n
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\n 1<\/span>\n Have you explained what advertising is or established the context clearly?<\/span>\n <\/div>\n
\n 2<\/span>\n Have you organised the discussion into distinct areas of impact?<\/span>\n <\/div>\n
\n 3<\/span>\n Have you considered benefits as well as drawbacks where relevant?<\/span>\n <\/div>\n
\n 4<\/span>\n Are your examples directly connected to the point being discussed?<\/span>\n <\/div>\n
\n 5<\/span>\n Does the conclusion give a clear overall assessment?<\/span>\n <\/div>\n
\n 6<\/span>\n Have you checked grammar, spelling and punctuation?<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n
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\ud83c\udfaf<\/div>\n
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Exam Tip<\/div>\n

ICSE Composition Guidelines<\/h2>\n <\/div>\n <\/div>\n\n
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For ICSE Examination Year 2027, the composition should be approximately 300\u2013350 words<\/strong>. Question 1 carries 20 marks<\/strong>, and the specimen paper recommends spending no more than 30 minutes<\/strong> on it.<\/p>\n

For a broad discuss \/ give an account<\/strong> prompt, organise the major aspects clearly and reach an overall judgement after considering the relevant effects.<\/p>\n

Official ICSE 2027 English Syllabus<\/a><\/p>\n

Official ICSE 2027 English Language Specimen and Draft Marking Scheme<\/a><\/p>\n <\/div>\n <\/div>\n\n

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\ud83d\udd17<\/div>\n
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Continue Learning<\/div>\n

Related ICSE English Resources<\/h2>\n <\/div>\n <\/div>\n\n
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\ud83d\udcda<\/div>\n
Explore More ICSE English<\/div>\n <\/div>\n\n \n Hub<\/span>\n ICSE English Essays for Classes 9 and 10<\/span>\n \u2192<\/span>\n <\/a>\n\n \n Argument<\/span>\n Impact of Modern Entertainment on Society \u2014 Argumentative Essay<\/span>\n \u2192<\/span>\n <\/a>\n\n \n Argument<\/span>\n Commercialisation of Festivals Has Eroded Their Real Significance \u2014 Argumentative Essay<\/span>\n \u2192<\/span>\n <\/a>\n\n \n Argument<\/span>\n Money Causes More Harm Than Good \u2014 Argumentative Essay<\/span>\n \u2192<\/span>\n <\/a>\n\n \n Guide<\/span>\n Importance of Writing a Good Composition<\/span>\n \u2192<\/span>\n <\/a>\n <\/div>\n\n<\/div>\n\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 10<\/span> minutes<\/span><\/span> ICSE English Composition \ud83d\udcd8 Classes 9\u201310 \ud83d\udce3 Discursive \/ Argumentative Essay \ud83c\udfaf 20-mark composition practice \u23f1\ufe0f Up to 30 minutes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":2,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1607","post","type-post","status-publish","format-standard","hentry","category-english-essays"],"modified_by":"sanjjeett","_links":{"self":[{"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/posts\/1607"}],"collection":[{"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/comments?post=1607"}],"version-history":[{"count":1,"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/posts\/1607\/revisions"}],"predecessor-version":[{"id":1611,"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/posts\/1607\/revisions\/1611"}],"wp:attachment":[{"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/media?parent=1607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/categories?post=1607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xamcontent.com\/cisce\/wp-json\/wp\/v2\/tags?post=1607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}